CO-FINANCING

Below you can find insightful learning materials.

SME self-study course

Module 1

Introduction to Sustainable N-B-Well  

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VIDEO 3 - What does N-B-Well look like in practice?

This video shows how the N-B-Well concept can be translated into practical tourism experiences. Through examples from Fit by Nature, Relax by Nature and Zen by Nature, it illustrates how nature, well-being and sustainability can be combined into meaningful and responsible visitor experiences.

VIDEO 2 - Why is N-B-Well relevant?

This video explores why N-B-Well is relevant for tourism SMEs and destinations in the South Baltic Area. It highlights key challenges such as seasonality, fragmented tourism offers and pressure on natural resources, while showing how cooperation, sustainability and changing visitor expectations create new opportunities.

Exercises to Introduction to Sustainable N-B-Well

This exercises helps you explore how an existing service, activity or experience in your business could become a stronger N-B-Well offer. 

Choose one experience you already provide and work through the questions step by step. Reflect on the role of nature, well-being and sustainability, and identify realistic opportunities to strengthen the experience, connect with local partners and clarify which N-B-Well route – Fit, Relax or Zen – fits best.  

There are no right or wrong answers. Use the exercise as a practical reflection tool and focus on ideas that are relevant and realistic for your own business.

VIDEO 1 - Introduction to Sustainable N-B-Well

This video introduces the N-B-Well concept and explains how nature, well-being and sustainability are brought together in a shared approach to nature-based wellness tourism. You will also be introduced to the three route logics: Fit by Nature, Relax by Nature and Zen by Nature slides or download material as PDF file. Please remember to check out a supporting YouTube video that explains the topic and can complement the slides.

You can scroll thorough slides or download material as PDF file. Please remember to check out a supporting YouTube video that explains the topic and can complement the slides.

Discover nature for health and well-being

CO-FINANCING