CO-FINANCING
Promoting sustainable tourism and enhancing wellness through nature-based services and routes.
Discover nature for health and well-being
DIGITAL PLATFORM & TOURISM NETWORK
Allows businesses to cooperate in the development of cross-border tourism offers, enabling tourists to choose their itineraries according to physical and mental health conditions.
CROSS BORDER TOURISTIC ROUTES
It will adopt a holistic approach, each route covering different thematic focus: physical health, mental health, emotional health and well-being recovery.
GUIDLINES AND FRAMEWORK FOR TOURISM MODEL
Aimed at promoting health recovery and enhancement, this outcome will include the development of a certification scheme for N-B-Well network organisations.
Mission
Through the N-B-Well brand, a developed certification scheme and a strong network of tourism SMEs and supporting stakeholders, we boost the sustainability of South Baltic tourism by connecting businesses to innovative nature-based wellness routes for physical, mental and emotional health enhancement. In response to the post-COVID era's rising demand for holistic well-being, we foster cross-border cooperation and equip stakeholders with expertise and tools to develop authentic nature-based wellness tourism experiences that strengthen local economies, support year-round tourism, and preserve the ecological and cultural authenticity of the region.
Vision
The Southern Baltic Sea region will be recognized as a premier cross-border destination for nature-based wellness tourism, where sustainability, resilience, and well-being are at the heart of every experience. By fostering long-term ecological and economic sustainability, we enhance the vitality of the SBA tourism sector while preserving the region's unique natural and cultural heritage. Through innovative wellness offerings, we support physical, mental, and emotional well-being, addressing the growing demand for health recovery in the post-COVID era.
GUIDLINES AND FRAMEWORK
FOR TOURISM MODEL
Aimed at promoting health recovery and enhancement, this outcome will include the development of a certification scheme for N-B-Well network organisations.
CROSS BORDER TOURISTIC ROUTES
It will adopt a holistic approach, each route covering different thematic focus: physical health, mental health, emotional health and well-being recovery.
DIGITAL PLATFORM
& TOURISM NETWORK
Allows businesses to cooperate in the development of cross-border tourism offers, enabling tourists to choose their itineraries according to physical and mental health conditions.
OVERVIEW
The aim of the project is to boost the sustainability of South Baltic tourism by connecting SMEs to innovative nature-based wellness routes for health enhancement.
Development of innovative thematic cross-border nature-based wellness routes specifically tailored for health recovery and enhancement, will create new business opportunities for small and medium-sized enterprises, increase the visibility of tourism in the region and promote sustainable development by reducing seasonality.
VISION
MISSION
Coming soon
Self-learning
SME self-study
course
Survey report
August 2025
Nature-based wellness tourism survey
RESOURCES
Explore the key materials developed within the N-B-Well project
PROJECT ACTIVITIES
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Conduct a comprehensive analysis of the N-B-Well tourism concept, including traveler typologies and identification of best practices in N-B-Well tourism.
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Perform a market analysis and develop a certification system for tourism businesses.
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Organize seminars for business representatives.
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Carry out an analysis of existing route models to inform the development of N-B-Well themed health and well-being routes.
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Analyze the supply of tourism facilities and service providers.
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Develop tourism routes focused on holistic health restoration and enhancement, and organize pilot study visits.
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Create an interactive online map of sustainable N-B-Well tourist routes, integrated into the main website.
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Identify and network with SMEs that have the potential and interest in implementing N-B-Well proposals.
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Develop digital training materials and self-learning courses for SMEs.
PROJECT PARTNERS
Consortium
Associated Partners
Denmark
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- Corolab (Centre for Innovation through Partnerships)
-
- Visit Fjordlandet
Germany
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- City of Buetzow, Germany
-
- Institute of Quality Development
-
- Association of Towns and Municipalities
- of Mecklenburg-Western Pomerania
Lithuania
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- The Lithuanian Resorts Association,
- Association Klaipeda Region -
- National Association of Medical SPA and Rehabilitation Centers
Poland
-
- Gdansk Convention Bureau
-
- Northern Chamber of Commerce in Szczecin
-
- Tourism Association "North Kashubia"
- Local Tourist Organisation
Roskilde Business College
CONTACT PERSONS
Brian Viuf Christensen
bvc@rhs.dk
John Wallin Pedersen
jwp@rhs.dk
Polish Union of Active Mobility
CONTACT PERSON
Rafał Glazik
rafal.glazik@mobilnosc.org
EUCC Baltic Office
CONTACT PERSON
Aistė Jurkienė
aiste.jurkiene@gmail.com
University of Rostock
CONTACT PERSON
Berit Wader
berit.wader@uni-rostock.de
University of Gdańsk
CONTACT PERSON
Maciej Nyka
maciej.nyka@prawo.ug.edu.pl
Nida Culture and Tourism Information Centre "Agila"
CONTACT PERSON
Eglė Baltranaitė
projects@visitneringa.lt
Klaipeda University (Lead Partner)
PROJECT MANAGER
Daumantas Bočkus
daumantas.bockus@ku.lt
COMMUNICATION MANAGER
Rasa Rupulevičienė
rasa.rupuliaviciene@ku.lt
Berit Wader
Maciej Nyka
Rafał Glazik
John Wallin Pedersen
Brian Viuf Christensen
Aistė Jurkienė
Rasa Rupulevičienė
Daumantas Bočkus
Eglė Baltranaitė
ASSOCIATED PARTNERS
DENMARK
- Corolab (Centre for Innovation through Partnerships)
- Visit Fjordlandet
GERMANY
- City of Buetzow, Germany
- Institute of Quality Development
- Association of Towns and Municipalities
of Mecklenburg-Western Pomerania
LITHUANIA
- The Lithuanian Resorts Association,
Association Klaipeda Region - National Association of Medical SPA
and Rehabilitation Centers
POLAND
- Gdansk Convention Bureau
- Northern Chamber of Commerce in Szczecin
- Tourism Association "North Kashubia"
Local Tourist Organisation
NEWS
Follow the latest updates and activities from the N-B-Well project across the South Baltic region
More news coming soon
N-B-Well at the TakeUP Capitalisation Workshop
16.02.2026
N-B-Well workshop for SMEs in tourism businesses from Gdansk Pomerania region
27.02.2026
CONTACT
Stay in touch
Discover nature for health and well-being
CO-FINANCING
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