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Promoting sustainable tourism and enhancing wellness through nature-based services and routes.

Discover nature for health and well-being

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ABOUT THE PROJECT

The aim of the project is to boost the sustainability of South Baltic tourism by connecting SMEs to innovative nature-based wellness routes for health enhancement.


Development of innovative thematic cross-border nature-based wellness routes specifically tailored for health recovery and enhancement, will create new business opportunities for small and medium-sized enterprises, increase the visibility of tourism in the region and promote sustainable development by reducing seasonality.

VISION

The Southern Baltic Sea region will be recognized as a premier cross-border destination for nature-based wellness tourism, where sustainability, resilience, and well-being are at the heart of every experience. By fostering long-term ecological and economic sustainability, we enhance the vitality of the SBA tourism sector while preserving the region's unique natural and cultural heritage. Through innovative wellness offerings, we support physical, mental, and emotional well-being, addressing the growing demand for health recovery in the post-COVID era.

MISSION

Through the N-B-Well brand, certification, and a strong network of tourism SMEs and supporting stakeholders, we boost the sustainability of South Baltic tourism by connecting businesses to innovative nature-based wellness routes for physical, mental, and emotional health enhancement. In response to the post-COVID era's rising demand for holistic well-being, we foster cross-border cooperation and equip stakeholders with expertise and tools to develop authentic nature-based wellness tourism experiences that strengthen local economies, support year-round tourism, and preserve the ecological and cultural authenticity of the region.

GUIDLINES AND FRAMEWORK
FOR TOURISM MODEL

Aimed at promoting health recovery and enhancement, this outcome will include the development of a certification scheme for N-B-Well network organisations.

CROSS BORDER TOURISTIC ROUTES

It will adopt a holistic approach, each route covering different thematic focus: physical health, mental health, emotional health and well-being recovery

DIGITAL PLATFORM
& TOURISM NETWORK

This will allow businesses to cooperate in the development of cross-border tourism offers, enabling tourists to choose their itineraries according to their physical and mental health conditions, as well as travel preferences.

PROJECT ACTIVITIES

  • Conduct a comprehensive analysis of the N-B-Well tourism concept, including traveler typologies and identification of best practices in N-B-Well tourism.

  • Perform a market analysis and develop a certification system for tourism businesses.

  • Organize seminars for business representatives.

  • Carry out an analysis of existing route models to inform the development of N-B-Well themed health and well-being routes.

  • Analyze the supply of tourism facilities and service providers.

  • Develop tourism routes focused on holistic health restoration and enhancement, and organize pilot study visits.

  • Create an interactive online map of sustainable N-B-Well tourist routes, integrated into the main website.

  • Identify and network with SMEs that have the potential and interest in implementing N-B-Well proposals.

  • Develop digital training materials and self-learning courses for SMEs.

LEAD PARTNER

Gdansk Convention Bureau, Poland;
The Lithuanian Resorts Association, Association Klaipeda Region;
Northern Chamber of Commerce in Szczecin, Poland;
Corolab (Centre for Innovation through Partnerships), Denmark;
Association of Towns and Municipalities of Mecklenburg-Western Pomerania, Germany;
Visit Fjordlandet, Denmark;
City of Buetzow, Germany;
Tourism Association "North Kashubia" Local Tourist Organisation, Poland;
Institute of Quality Development, Germany;
National Association of Medical SPA and Rehabilitation Centers, Lithuania.

ASSOCIATED PARTNERS

PARTNERS

PROJECT CONSORTIUM

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